knowledge of brand management. The E-Land Group’s corporate expertise now focuses on such intricate skills as branding, store layout, service and style.
Group's intangible is "Differentiation" for every specific customer type; They create exceptional values for each selected group of customers.
3. Introduction of Knowledge Management System
3.1 The background & concept of KMS
One of the
knowledge sources that are not attempting to make a profit from business.
This holds especially true for personal sources of knowledge that are not controlled by business.
Implications for Business
Gauging the product’s positioning success
Identifying purchase barriers
Discovering new uses
Gauging the severity of competitive threats
Enhancing the effectiveness of customer recruitme
and are its customer and its caretaker.
Customer web interactions become conversations, interactive dialogs with shared knowledge, not just business transactions.
Web-based customer care can actually become the focal point of customer relationship management and provide breakthrough benefits for both the enterprise and its customers, substantially reducing costs while improving service.
customer-friendly features which would enhance its revenue.
(2) The Business-level Strategy
Use of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable
knowledgeable recommendations, convenience, and a large selection. In its first month, CDnow made a $14 profit from $387 worth of business
At the time, the Web was only beginning to emerge as a platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as mo
customers with newly invented differentiated services.
2) Competitor Analysis - Eol-zzang-mom-zzang
A. Abstract
Slogan : we would be our first step on the way to fresh & healthy skin.
It provides all male & female customers with the precise information as well as knowledge on skin
By utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind
I. SCM의 도입배경과 정의
1. SCM의 도입배경
첫째, 정보기술의 활용과 커뮤니케이션의 확장을 통한 상품개발의 효율성 강화, 상품판매의 효율성 강화, 상품 수송의 효율성을 강화할 수 있다. 둘째, 고객의 요구사항에 대하여 기업 간 상
화 협업시스템을 통한 상품과 서비스의 설계에 재빠르게 반응
knowledge, relevance and differentiation aspects are guaranteed, The Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such se
customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place and a central point related to effective marketing strategy is knowledge of consumer’s requirements.
The presented this research is based on secondayry sources and related to consumer of hospitality industry. Also the presented this resear